Sustainability - Sininauhakoti

Focus on sustainability and effectiveness

We prioritize sustainability and social impact in our work and continuously aim to improve our procedures based on these two themes. They are a main part of our sustainability program in addition to social, financial and environmental responsibility as well as social impact. Our yearly responsibility reviews compass all of these areas.

Check out the Sustainability review

Specifying sustainability themes with stakeholders

At the end of 2022 we conducted a stakeholder survey on sustainability to identify and specify the key areas of focus. The survey included representatives from our employees, partners, customers, volunteers and the board members of Blue Ribbon Foundation and Blue Ribbon Ltd.

Discussions with customers

We gathered customer feedback through customer satisfaction surveys in order to identify our customers’ experiences and expectations related to our sustainability goals. These discussions were held as part of the community meetings in our housing units.

The discussions centred around customer experience including encountering, listening and understanding how our customers’ needs play a part in our services. In addition, environmental issues, such as neighbourhood clean-up rounds, sorting waste and climate change were discussed. The importance of local, surrounding nature also came up in the discussions.

Our sustainability goals are interlinked with our strategy

Our sustainability program and sustainability work are defined by the material sustainability themes and their subthemes. We have defined our goals for all areas of sustainability and will work determinedly to reach them.

The priorities of the strategy and the themes that have emerged as the most material for sustainability are aligned and mutually supportive. Customers, staff, social impact, effectiveness and the idea of holistic responsibility are strongly present in both.