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Strategy-driven operations

The elements of the Blue Ribbon Foundation Group’s current strategy are the vision, the mission, the three cornerstones of the strategy and our values that form a solid foundation for our operations.

The 2019-2023 strategy period is coming to an end

2023 will be the last year of our current strategy period. We measure the implementation of the strategy using four indicators. The indicators assess our success in the following areas:

  • Operational effectiveness and quality of services
  • Deliberate growth and new openings
  • Reputation and communication
  • Staff wellbeing

Blue Ribbon Foundation Group’s strategy 2019-2023

A new strategy is under development

We are in the process of defining a new strategy that is based on a wide range of research data that we have collected and analysed. We have also carried out extensive scenario work. By creating the clearest possible vision of the future and the development and other measures it will require, we help to ensure the continuity and success of our operations.

A new strategy period will start at the beginning of 2024.